We’re usually fans of BusinessInsider‘s sensationalist reporting, but a headline this morning was so far beyond the pale that we felt compelled to comment on it. The headline reads “Amazon Is So Scared of the iPad 3 That It Cut Kindle Fire Orders In Half”
The headline’s implication is that as a result of the iPad 3, Amazon(AMZN) reduced a previously scheduled Kindle Fire order by 50%. Let’s see the content of BusinessInsider’s actual post:
Amazon sliced its Kindle Fire orders in half for the Q1 2012 to 3 million units, according to DigiTimes, citing supply chain sources.
The cut is likely due in part to the end of the holiday shopping season and the upcoming iPad 3, which is expected to launch in February or March.
DigiTimes reports that Amazon ordered 6 million Kindle Fires in Q4 2011.
However, the sources stated that the decline in orders for Kindle Fire tablet PCs is in line with market expectations during the off-peak season and the impact on Kindle Fire’s touch panel suppliers, including TPK Holdings and Wintek, would not be significant.
CORRECTION: Initially we said the Kindle Fire cuts were because of the impending iPad3 launch in February or March. That is not what the DigiTimes reports says. It’s likely Amazon was planning these cuts all along. We apologize for the error.
Related articles
- Amazon sells the Kindle Fire at a loss because it makes so much money on media (venturebeat.com)
- Kindle Fire, Nook Fueling Orders For 7-Inch Displays As iPad 2 Production Slows (cultofmac.com)
- Amazon Kindle Fire: More Profitable Than Expected? (forbes.com)
- Amazon Kindle Fire Burns Up iPad Sales Over Holidays (mobilemarketingwatch.com)
- Kindle Fire sales were on fire last quarter, analyst says (news.cnet.com)
- Kindle Fire may have cost Apple $1 billion or more in holiday iPad sales (bgr.com)
- iPad sales slip as Kindle Fire sales surge (venturebeat.com)
- Kindle Fire Unseats iPad as No. 1 Tablet at Best Buy (mashable.com)
